SHE was started by Shamlu Dudeja (pictured left), whose name is synonymous with the traditional craft of ‘Kantha’ from Bengal. SHE operates with the help of village women who create unusual textures on fabrics and embroider exquisite ‘Kantha’ pictures. Through SHE, trained seamstresses go to the villages looking for women with sewing skills and a little time to spare every day. The inherent needlework skills of these women are fine-tuned until they are able to produce the stunning ‘Kantha’ pieces. SHE is a not-for-profit organization based in Kolkata, India. The ‘Kantha’ pieces produced by the rural woman are sold around the world, with all proceeds going back into the development of ‘Kantha’ through ongoing training and purchase of materials. In addition, part of the proceeds go towards providing healthcare to the women and their families.